05.19.08
Sponsor Spotlight: Yao Ming Appearance for Sponsor in Question
Reebok’s “Fuel Yao’s
Unlimited Power”
campaign, launched in
2007, is its biggest
China marketing effort.
Reebok has cancelled major plans for Yao Ming, because Olympics 2008 is coming off and by then Yao will be very busy with games.
The company understands the situation of Yao Ming, because by the time of Olympics they will never know if their endorser can work for them or not. All they have are chances of the athletes working for them is when they get eliminated off the game.