05.08.08
Global Advertising Strategies Ranked As One of the Top Asian American Marketing Firms in the Newly Released Ad Age Rankings
An Asian-American firm ranked as one of the top marketing firms in the Ad Age Rankings. The reason for the rankings, it’s because they had an 80% growth in their market as of 2006-2007, specifically in Hispanic, African American and Asian markets.
Givi Topchishvili (President and founder of Global Ad Strategies) states that: “sitting at the heart of our growth is our clients’ appreciation of the investment we continue to make in our interactive capabilities.” And the vice president of the firm said that: the key to successful and sustainable multicultural efforts lie in, first and foremost, focusing on the commonalties of consumer segments across various cultural communities and not in using cultural and linguistic differences as the foundation for all multicultural marketing efforts.