03.06.08
Nissan launches luxury brand in Europe
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The arrival of a new Japanese luxury car in Western Europe has been celebrated at a glitzy launch party on the sidelines of the Geneva motor show - two years after its market entry into Russia and two decades after its North American launch.The world premiere of the Infiniti FX50 sports utility vehicle was the first yet by Nissan’s luxury subsidiary outside its main US market.
The launch was designed to attract the attention of European buyers who would normally opt for an Audi, a BMW or a Mercedes, or perhaps a Jaguar or a Lexus.